PRiiCE

The new alt-pop duo you need to know, PRiiCE create music that finesses the line between genres, a sound that is unconstrained and offers a sense of escapism. Their debut singles ‘Sunflower’ and ‘Sweet Life’ saw BBC Radio 1 airplay and support from leading tastemakers such as Notion Magazine, Record Of The Day and Music Crowns. In the autumn of 2021 they released their debut mixtape 44 - a moving collage of electro-pop, indie and hip-hop. Unconcerned by the constraints of seemingly different styles, the band blend rhythmic vocals and unforgettable melodic riffs to form music that feels like chilling out at an after session with your mates, feel-good alternative pop at its very best. The tape was swiftly followed by the single ‘Ghosting’, championed by District Magazine, and live shows with fellow Word Up artists Tebi Rex, Bricknasty, Daire Patel and Natalya O’Flaherty. More new music will follow in 2022.